The 1954 Chevrolet pick-up truck continued with minor trim changes.
The 1954 models got a new three horizontal bar body colored grille and a single piece windshield. Chevrolet block letters were stamped on the center of the top bar. Above the grille was a new bow tie hood emblem. Optional was a chrome-plated grille, but the chrome grille was not part of the Deluxe package. Deluxe equipped trucks came with painted bumpers, grille and hubcaps.
The hub caps, were new on the 1954s, and featured a bow tie design in the center.
A larger version of the Chevrolet six cylinder engine displacing 235 c.i. was used in 1954. Its output was 112hp. A noteworthy feature was its full pressure oiling system. There was also a heavier rear engine cross-member which increased frame rigidity.
The pickup box was also redesigned and featured a 2″ lower loading height, flat top side panels and a new tailgate latch. This box design continued in the same basic form until 1988.
Juniper Green was still the standard color with others as optional with two-tone color combinations costing extra. On these the upper body was painted Shell White. Wheels were painted black on all models except those with the Deluxe models which were body colored. Two-tone trucks came with lower body color painted wheels with triple stripes.
Standard cab cloth seat covering came in either brown or gray/maroon. Deluxe cloth interiors were finished in either maroon/beige, brown/white or green. Also included in the Deluxe cab option were stainless steel windshield and side window reveals, chromed vent window frames, a right hand visor, a left side armrest, a cigar lighter, dual horns and rear corner windows.
New on the option list was the Hydra-Matic four speed automatic. Also new was the heavy-duty three speed manual from Warner Gear.
Sedan Delivery: 8,255
Calendar year 1954: 325,515
Photo Source: Lowrider